The Tale Behind Maggi Noodles

Maggi
Maggi

Maggi nothing can beat a bowl of spicy noodles. I wouldn’t exactly call it ‘cooking’ but I can make noodles.

Industrial Consultant in Hyderabad

Maggi is the popular noodle variant available in India, that is a favourite for most middle-class households. Every other noodle brand was called as ‘Maggi’ because it is a household name. But did you know that the name is derived from a man?

A Swiss entrepreneur named Julius Michael Johaness Maggi, who established this food production line in the 1800s. At that time, the Swiss Milling industry was struggling. The workers were not getting the required nutritional value. Hence, he collaborated with Fridolin Schuler, a renowned physician to device packaged food that would be affordable and readily available to these mill workers, and would also provide them with adequate nutrients.

Soon in 1884, their production failed. At that point, Company resorted to making a range of readily edible soups and tons of food flavours. Once it came under the purview of the Swiss Government, they funded his project to aid the demographic of working women and Maggie was a great success in the market!

The company originated in Switzerland in 1884, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. This was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. After that Julius introduced bouillon concentrates, first in capsules, then in cubes. In 1897, Julius Maggi founded the company Maggi GmbH in Singen, Germany.

It was then in 1947, the same year when India acquired Independence, that the company ‘Nestle’ acquired Maggi. Today, all of Maggi’s products are sold under it, with noodles, soups, sauces and more. It’s wonderful to see how something that was invented for a crisis, is now a global favourite in 2 centuries already!

Maggi (IPA: [ˈmaɡi] or similar in many countries, IPA: [ˈmaddʒi] in Malaysia and others) is an international brand of seasonings, instant soups, and noodles that originated in Switzerland in late 19th century. The Maggi company was acquired by Nestlé in 1947.

Ministry of Micro, Small and Medium Enterprises Appoints New Secretary

Ministry of Micro
Arvind Kumar Sharma, secretary, MSME Ministry

Ministry of Micro, Small and Medium Enterprises. Shri A. K. Sharma assumed charge as Secretary

Industrial Consultant in Hyderabad

Arvind Kumar Sharma (IAS) has assumed charge as secretary, Ministry of Micro, Small and Medium Enterprises (MSME). He held important meetings with senior officers to review the work of the ministry and discussed pressing issues especially in the light of the impact of COVID -19 pandemic.

Sharma has emphasized that MSME sector is very crucial for the society and the economy. Laying out his priorities, he has emphasized that after we have dealt with the urgent situation, we need to work on creating global champion companies from MSMEs.

Prior to this appointment, Sharma was serving as Additional Secretary, Prime Minister’s Office (PMO). He is 1988 batch IAS officer of Gujarat cadre.

Shri Sharma has worked in the Government of Gujarat for long at various positions including field and policy level and as Secretary to the Chief Minister of Gujarat. He has extensive experience in grass root regulatory and developmental administration. He was recognized with the best District Development Officer when he worked in Vadodara District. He was known for his contribution in industrialization of Gujarat as Managing Director of Industrial Extension Bureau and as a pioneer of the Vibrant Gujarat experiment. His experience in infrastructure is equally noteworthy since he held the position of CEO of Gujarat Infrastructure Development Board (GIDB) for a long time. During these years, GIDB was acclaimed as the most admired infrastructure agency of the country. His contribution in setting up the Gujarat section of dedicated freight corridor and Delhi-Mumbai Industrial Corridor as well as Dholera special investment region is also highly talked about. He created on-line administrative processes which are internationally acclaimed. His experience of more than a decade in industry and infrastructure sectors would particularly bring lot of value in his present assignment of rejuvenating and championing the MSME Sector.

While taking over, Shri Sharma appealed and emphasized upon the officers of Ministry of MSME to be vigilant on hourly basis and work hard to see that the businesses, their owners, their vendors and workers are able to sail through this unprecedented COVID resultant economic crisis. He also added that we have to work on a war footing in the coming days with this purpose.